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WSJ — World — Uber Drivers — Ride-share Industry — Driver-Friendly Features — Labor Shortage

What Happened When Uber’s CEO Started Driving for Uber

Uber CEO Dara Khosrowshahi worked as a ride-share driver to understand driver experience and helped Uber's business makeover, leading to a 74% market share in the US ride-share market, while Lyft lost market share. Driver pay is still a sticking point.

1 min read
  • Uber CEO Dara Khosrowshahi worked as a ride-share driver to better understand the driver experience.
  • This campaign to improve the driver experience, called Project Boomerang, helped shape Uber's business makeover.
  • Uber adopted changes drivers had long asked for, leading to a 74% market share in the U.S. ride-share market.
  • Lyft lost market share to Uber due to slower adoption of driver-friendly features and bonuses.
  • Driver pay is still a sticking point, but loyal drivers make Uber more competitive and helps it expand.
What Happened When Uber’s CEO Started Driving for Uber
Dara Khosrowshahi and other executives realized drivers’ complaints were valid. They revamped the app, helping Uber attract workers and extend its lead on Lyft. Driver pay remains a sticking point.
WSJPreetika Rana / Phot

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