- Mondelez announced that it was replacing the Matterhorn symbol on its Toblerone chocolate bars with “a modernised and streamlined mountain logo”.
- US confectionery and snacks group has to change the packaging of its triangular bars because it is moving some of its production from Bern to Bratislava in Slovakia.
- French champagne producers and Iberia’s ham makers guard their terroir fiercely while US tends to be more free and easy.
- US appeals court rejected their claim for a certification mark for cheese that originated in Switzerland, allowing US makers to keep making their own “gruyere”.
- US court’s judgment was rather parochial, but it fitted with federal law which codifies 75 kinds of cheese.
Toblerone can afford to abandon the Matterhorn
European foodmakers guard their territories fiercely but they should be exposed to competition
John Gapper
