- Resale has become popular among fashion brands as a way to reduce their carbon, plastic, and water footprints.
- However, even the most successful resale programs generate only a small fraction of brands' overall revenue.
- Few brands are trumpeting the success of their resale programs, and some are hesitant to invest in marketing and strategy.
- To make resale a meaningful part of sales for fashion businesses, they would have to sell far more used products.
- Additional funding from outside investors and government sources may be needed to get the infrastructure in place.
The Problem With Fashion’s Sustainability Push: It Doesn’t Make Much Money
More than 100 apparel retailers introduced resale platforms within the past two years. But consumer acceptance has so far been minimal.
Olivia Rockeman
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