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Financial Times — World — Election Strategy — Tim Bale — Uk General Election — Conservative Party Uk

The perils for Conservatives if they rely on Sunak to save them

Rishi Sunak's recent successes have not yet translated into increased support for the Conservative party, prompting analysts to consider the effectiveness of a presidential-style campaign strategy for the upcoming UK general election.

1 min read
  • Rishi Sunak's personal poll ratings have increased by 5% in the past month.
  • However, the Conservative party still lags behind Labour by 15-20% in support.
  • Focusing on a sympathetic and popular leader, such as Sunak, may not be enough to win elections.
  • Detailed polling from the 2019 election suggests that the victory owed more to the slogan 'Get Brexit Done' than to Boris Johnson's personal appeal.
  • Isaac Levido, who ran the successful 2019 Conservative campaign, will be in charge of strategy for the next election.
The perils for Conservatives if they rely on Sunak to save them
Polling shows the PM way ahead of his party, but recent history shows presidential-style campaigning has pitfalls
Financial TimesTim Bale

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