- Style-conscious men are opting for sports watches for everyday wear, even over expensive analogue watches.
- The trend towards sports watches began during the pandemic, as people started exercising and tracking their health metrics more closely.
- Sports watches can be equal parts exercise tracker and status symbol, appealing to those who want a mix of functionality and design.
- The shift towards sports watches also reflects a trend towards more affordable, understated style, as flashy luxury items become less popular.
- The appeal of owning luxury items has diminished for some, with experiences becoming more important.
The men trading their Rolexes for plastic sports watches
From dressing down to sports fix or cost-of-living sensitivities, gents who can afford them are opting out of luxury timepieces
Jessica Salter
