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Switzerland Wants Children to Eat Less Chocolate, More Insects

Swiss children are being taught to eat insects instead of chocolate, as edible-insect startups try to overcome the 'yuck factor' in Western countries. Insects are environmentally friendly and a good source of protein.

1 min read
  • Swiss children are being encouraged to eat insects instead of chocolate.
  • Switzerland became the first country in Europe to allow insects to be sold as food in 2017.
  • Insects are environmentally friendly and a good source of protein.
  • The edible-insect industry is trying to overcome the 'yuck factor' in Western countries.
  • Essento, a Swiss startup, has managed to get its insect snacks sold by the country's largest supermarket chains.
Switzerland Wants Children to Eat Less Chocolate, More Insects
Companies pitch bugs to young consumers at schools. Spicy mealworms don’t fly with Ana: ‘blech.’
WSJMatthew Dalton

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