Skip to content
Sign In Subscribe
Economy — Investment — Wealth — Stocks — Luxury Watches — Alternative Assets

Rolex, Patek Investment Beats S&P Gains Over Five Years

Prices for Rolex, Patek Philippe and Audemars Piguet watches outperformed the S&P 500 index since mid-2018. Stocks retain edge as an investment, but Millennial and Generation Z collectors are driving the secondary watch market.

1 min read
  • Prices for Rolex, Patek Philippe and Audemars Piguet watches appreciated by an average of 20% a year since mid-2018, outperforming the S&P 500 Index.
  • The S&P 500 stock index averaged annual returns of 8% from August 2018 to January 2023.
  • A basket of pre-owned watch models from top Swiss brands grew at more than twice the pace.
  • Prices for a basket of so-called independent brand watches including FP Journe, H. Moser & Cie and De Bethune returned 15% over the same period.
  • Stocks have outperformed watches as an investment asset, with the S&P 500 having a compound annual growth rate of 12% between 2012 and 2022.
Rolex, Patek Investment Beats S&P Gains Over Five Years
Prices for Rolex, Patek Philippe and Audemars Piguet watches appreciated by an average of 20% a year since mid-2018, outpacing the S&P 500 Index, as values for pre-owned luxury timepieces surged, a new report shows.
BloombergAndy Hoffman

More from Economy

Latest