- Prices for Rolex, Patek Philippe and Audemars Piguet watches appreciated by an average of 20% a year since mid-2018, outperforming the S&P 500 Index.
- The S&P 500 stock index averaged annual returns of 8% from August 2018 to January 2023.
- A basket of pre-owned watch models from top Swiss brands grew at more than twice the pace.
- Prices for a basket of so-called independent brand watches including FP Journe, H. Moser & Cie and De Bethune returned 15% over the same period.
- Stocks have outperformed watches as an investment asset, with the S&P 500 having a compound annual growth rate of 12% between 2012 and 2022.
Rolex, Patek Investment Beats S&P Gains Over Five Years
Prices for Rolex, Patek Philippe and Audemars Piguet watches outperformed the S&P 500 index since mid-2018. Stocks retain edge as an investment, but Millennial and Generation Z collectors are driving the secondary watch market.