- Apple Maps, once heavily criticized, has improved according to customers and user-experience analysts.
- Some users prefer Apple Maps for its clear public transit directions and visually appealing design.
- Apple's ambitious plans for cars and augmented-reality headsets rely on maps people enjoy using.
- Apple Maps still faces competition from Google Maps, which is more popular among iPhone users.
- Users appreciate Apple Maps' integration with other iOS services and its design aesthetics.
People Have Begun to Love Apple’s Most Hated Product
Tim Cook once apologized for Apple Maps; now it is the preferred navigation app for some