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Netflix Spain Lost 1 Million Users Last Quarter, Kantar Says

Netflix lost over 1 million users in Spain due to a password-sharing crackdown. Subscription cancellations tripled in Q1 compared to the previous period. However, Netflix expects the dip to be momentary before users start signing up for their own accounts. Netflix's investment in Spanish language co

1 min read
  • Netflix lost over 1 million users in Spain in Q1 2023 due to password-sharing crackdown.
  • Subscription cancellations tripled in Q1 compared to the previous period.
  • Netflix detects password-sharing through monitoring IP addresses, device identifications and account activity.
  • The company expects the dip to be momentary before users start signing up for their own accounts.
  • Netflix's investment in Spanish language content is paying off.
Netflix Spain Lost 1 Million Users Last Quarter, Kantar Says
Netflix Inc. lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could face pushback.
BloombergClara Hernanz Lizarr

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