Netflix alerts telecoms groups over looming account-sharing crackdown

Netflix plans to warn customers about account-sharing violations in the coming weeks, in an effort to stop non-subscribers from freely using customers’ passwords and instead turn them into paying customers, according to people familiar with the situation.

May 17, 2023 . 8:08 PM

1 min read

Netflix plans to warn customers about account-sharing violations in the coming weeks.
Telecoms groups that use Netflix as part of bundled TV content have held meetings over the planned warnings.
Customers will be encouraged to set a primary location to prevent non-subscribers from using their passwords.
The warnings will roll out across most of its major markets including the US and UK.
Netflix is seeking to improve profitability in the face of rising competition from rivals such as Disney and Apple.