Musk’s Twitter Antics Keep Some Advertisers Away, Curbing Sales
Elon Musk's acquisition of Twitter has caused hundreds of advertisers to pause spending on the platform, causing an 89% decline in Twitter's top 10 advertisers' spending from $71 million to $7.6 million in two months. Major brands such as Mondelez, Coca-Cola, and AT&T still haven't resumed ad spendi
- Hundreds of advertisers paused spending on Twitter after Elon Musk acquired the company.
- Twitter's top 10 advertisers spending dropped from $71 million to $7.6 million in two months.
- Major brands still haven't resumed ad spending on the platform.
- Advertisers express concern about Musk's behavior on Twitter.
- Twitter is offering discounts and new safety tools to win back wary ad customers.
Musk’s Twitter Antics Keep Some Advertisers Away, Curbing Sales
New safety tools, steep discounts have so far failed to woo back many major spenders
Aisha Counts
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