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Lego bets on collaboration with Epic Games after outpacing rivals

Lego is stepping up investments in digital playing experiences, ecommerce and sustainable packaging, with revenues up 17% and net profits up 4% in 2022. It is aiming to replace all fossil fuel-based plastic in its sets and packaging by 2030.

  • Lego posted revenues up 17% to DKr65bn ($9.3bn) and net profits rose 4% to DKr13.8bn ($2bn) in 2022.
  • Lego is upping its investments in digital playing experiences, ecommerce, and sustainable packaging.
  • Lego's sales and net profit have both increased by two-thirds in the past three years.
  • Lego is preparing to announce a collaboration in the metaverse with Epic Games, and aims to replace all fossil fuel-based plastic in its sets and packaging by 2030.
  • Lego is preparing to open factories in Vietnam and the US in 2024 and 2025.
Lego bets on collaboration with Epic Games after outpacing rivals
Revenues at world’s largest toymaker increased 17% in 2022 while net profits rose 4%

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