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How will Google solve its AI conundrum?

Microsoft threw down a direct challenge to Google with a multibillion-dollar investment in OpenAI. Google must now balance potential harms, lower revenue, and public scrutiny when introducing generative AI into consumer products.

  • Microsoft threw down a direct challenge to Google with a multibillion-dollar investment in AI research company OpenAI.
  • Google has broken ground with variations on generative AI, including AI models capable of telling jokes and solving maths problems.
  • Microsoft plans to use OpenAI’s technology throughout its products and services.
  • Google faces 'a classic innovator's dilemma' with potential harms and lower revenue from introducing generative AI into consumer products.
  • Google has come under fire before over its handling of AI ethics and is now under greater public scrutiny than organisations such as OpenAI.
How will Google solve its AI conundrum?
Microsoft throws down direct challenge to search giant with multibillion-dollar investment in OpenAI

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