How to design better flags

Learn how to design better flags through simplicity, meaningful symbolism, limited palette, and distinctiveness. Explore examples of successful flag designs and ongoing efforts to change flags in various places.

June 30, 2023 . 7:47 PM

1 min read

Designing better flags is important as they serve as potent symbols and marketing tools.
Several American states and cities are changing or contemplating changing their flags.
Guidelines for better flag design include keeping it simple, using meaningful symbolism, limiting the palette, avoiding lettering, and being distinctive.
Some flags, like those of Indonesia and Monaco, look very similar.
New Zealanders rejected a switch in flag design in 2016.