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How TikTok broke social media

TikTok has already changed social media for good, forcing its rivals to adopt a less lucrative model. Short-form video has taken over social media, but this format is proving less profitable than the old news feed.

1 min read
  • TikTok's future is uncertain, but it has already changed social media for good.
  • The app has forced its rivals to adopt a less lucrative model.
  • Short-form video has taken over social media.
  • However, this format is proving less profitable than the old news feed.
  • Advertisers are still treating short-form video as a place for loosely targeted brand advertising.
How TikTok broke social media
Whether or not it is banned, the app has forced its rivals to adopt a less lucrative model | Business
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