- Beach communities along Scenic Highway 30A in Florida have experienced explosive growth in recent years.
- Vacation rental prices have significantly increased, with rentals costing as much as $114,000 for two weeks.
- The area's popularity has soared since the pandemic, attracting renters from both the South and the North.
- The average daily rental rate in the 30A area for this summer season is $753, up 42% from 2019.
- Restrictions on building heights have limited high-rise hotels and condominiums, leading to increased demand for short-term rentals.
How a Once Unpaved Stretch of Highway Became One of Florida’s Hottest Rental Markets
Nicknamed the ‘Hamptons of the South,’ beach communities along Scenic Highway 30A have seen explosive growth in recent years, as vacation properties fetch six figures