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General Atlantic Joins Push for Middle East Sovereign Wealth

General Atlantic has named Samir Assaf as chairman of its Middle East and North Africa business. The firm has invested $400M in the region since 2015 and joins TPG, Ardian SAS, and CVC Capital Partners in setting up offices in the United Arab Emirates.

  • General Atlantic, which manages nearly $73 billion, on Monday named Samir Assaf as chairman of its Middle East and North Africa business.
  • The New York-based firm has been investing in the Middle East since 2015 and has so far deployed about $400 million in firms.
  • TPG Capital, Ardian SAS, and CVC Capital Partners have opened offices or boosted headcount in the United Arab Emirates.
  • The region’s close proximity to some of the world’s biggest sovereign wealth funds has added to the appeal at a time when many other investors in buyout funds are capital constrained.
  • Paris-based private equity firm Ardian opened an office last month to build on existing partnerships with sovereign funds.
General Atlantic Joins Push for Middle East Sovereign Wealth
Some of the private equity industry’s biggest names are expanding in the Middle East to develop closer ties with the region’s deep-pocketed investors and source dealmaking opportunities.

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