- Ford Motor Co is using data generated by its vans and trucks to attract more customers in the European and U.S. commercial vehicle market.
- Ford tracks 4,000 data points via modems installed in all commercial vehicles since 2019.
- Ford estimates that downtime costs an average of £600 daily per van.
- Ford is rolling out the FORDLiive service in Europe and the U.S.
- Ford is focusing on profitable commercial vehicles and hiring software experts.
Ford taps masses of vehicle data to stay ahead in commercial van market
Ford Motor Co's push to use reams of data generated by its vans and trucks - from engines to oil filters or brake pads - to attract more customers in the European and U.S. commercial vehicle market plays out on a 9-metre-long (30 ft) screen at its UK headquarters in Dunton east of London.
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