- Hasbro is releasing a big-budget, CGI-laden D&D movie, a live-action TV series, and the latest sequel in a popular series of video games based on D&D.
- D&D has minted a new generation of dice-slinging fans, along with D&D-themed podcasts, Twitch shows and D&D influencers on YouTube and TikTok.
- Hasbro is trying to replicate with D&D what it did with Magic: The Gathering, building it into its first billion-dollar brand.
- D&D has struggled to live up to its potential, leaving decades of infighting, litigation, and squandered opportunities.
- Hasbro has set a goal of increasing its overall profit by 50% over the next three years, noting that D&D would be “a major growth priority”.
Dungeons & Dragons’ Epic Quest to Finally Make Money
With Honor Among Thieves soon to hit theaters, can Hasbro overcome 50 years of D&D business disasters without enraging its fan base?
Felix Gillette
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