- Dior hosted a runway show in Mumbai to display its Pre-Fall 2023 collection.
- Luxury brands are adding more shows to their calendar to attract high-spending clients in key markets.
- Dior combined house codes with local dress, such as elegant wool tunics and velvet flip-flops.
- The show celebrated Dior's collaboration with local atelier Chanakya.
- Destination shows generate visual imagery for brands' own channels and attending celebrities' online platforms.
Financial Times — World — Luxury Fashion — Style — Fashion Shows — Fashion
Dior heads to Mumbai as luxury brands ramp up destination shows
Dior hosts extravagant Pre-Fall fashion show in Mumbai, combining house codes with local dress. Luxury brands add destination shows to calendar to woo high-spending clients in key markets.