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Dior heads to Mumbai as luxury brands ramp up destination shows

Dior hosts extravagant Pre-Fall fashion show in Mumbai, combining house codes with local dress. Luxury brands add destination shows to calendar to woo high-spending clients in key markets.

1 min read
  • Dior hosted a runway show in Mumbai to display its Pre-Fall 2023 collection.
  • Luxury brands are adding more shows to their calendar to attract high-spending clients in key markets.
  • Dior combined house codes with local dress, such as elegant wool tunics and velvet flip-flops.
  • The show celebrated Dior's collaboration with local atelier Chanakya.
  • Destination shows generate visual imagery for brands' own channels and attending celebrities' online platforms.
Dior heads to Mumbai as luxury brands ramp up destination shows
The French maison put on an extravagant Pre-Fall show to woo its high-spending ‘Very Important Clients’
Financial TimesLauren Indvik

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