Companies turn to TikTok as UK labour shortages bite

Some of the world’s biggest companies are turning to TikTok to recruit workers to help fill vacancies in the UK's logistics industry due to chronic labour shortages.

March 13, 2023 . 4:37 AM

1 min read

Some of the world’s biggest companies are turning to TikTok to recruit workers as the UK suffers from chronic labour shortages.
Amazon, Maersk, Asda and Tesco have injected £30,000 each into a campaign using the video-hosting site to promote jobs in the logistics industry.
The sector has been particularly hard hit following the online shopping boom and an exodus of foreign workers since Brexit and the pandemic.
Groups typically unloved by employers such as ex-convicts and army veterans are being targeted to help fill vacancies.
The government-backed plan, targeted at young Britons, aims to attract data analysts, robot engineers and skilled graduates to help logistics businesses meet next-day delivery demands.