BlackRock fires opening salvo in US buffered ETF price war

BlackRock enters US buffered ETF market with lower fees, attracting significant inflows despite calmer markets. Competition expected to drive fees down.

BlackRock fires opening salvo in US buffered ETF price war
  • BlackRock has launched two iShares funds in the US buffered ETF market with significantly lower annual fees of 50bp.
  • US buffered ETFs attracted $11.1bn in inflows in 2022 and have already attracted $4.6bn year to date.
  • BlackRock's entry into the market is expected to put pressure on fees, potentially settling below 40bp in the longer term.
  • The largest providers in the US buffered ETF category are Innovator Capital Management and First Trust.
  • Investors in BlackRock's buffered ETFs will not receive regular dividend income, unlike other providers.
BlackRock fires opening salvo in US buffered ETF price war
Its launch of two iShares funds significantly undercuts rivals as flows remain buoyant despite calmer markets