- K-pop group Blackpink headlines Coachella for the first time, setting records on the Billboard charts.
- Blackpink is the world's most popular girl band and has become a cultural icon with their hip-hop infused tunes and catchy stage productions.
- The group's diverse and growing income has helped their label YG Entertainment emerge from its pandemic-caused slump.
- Blackpink's growing cultural impact is paving the way for other K-pop acts to follow.
- Each of the Blackpink members has scored successful solo projects, but they plan to continue with the music they love for a long time as Blackpink.
Blackpink, Once a Novelty, Returns to Coachella as the Headliner
Blackpink’s debut in Coachella four years ago was a milestone for K-pop, helping fuel the global craze for South Korean entertainers.
Sohee Kim
