- Audi CEO visited China to find ways to sell more electric vehicles in the country.
- Germany's automakers must overhaul their product range and manufacturing system to compete with China and Tesla.
- Audi is building an electric vehicle plant in Chengchun and has already rolled out its Q4 e-tron and Q5 e-tron Roadjet in China.
- The shift to cleaner technologies presents more than one dilemma for Germany, including reliance on cheap Russian gas and slow shift to renewable power.
- The EU needs to find the right answers to maintaining the bloc's industrial competitiveness and avoid being left behind in these shifts.
Audi CEO Seeks to Catch Up in China in Test of Germany’s Grit
Markus Duesmann, the chief executive officer of Audi, flew to China last week to tackle a problem that’s indicative of the challenges facing Germany: how to compete with its biggest trading partner on new technology.
Monica Raymunt
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