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Apple to Spend $1 Billion a Year on Films to Break Into Cinemas

Apple is planning to spend $1 billion a year on films to raise its profile in Hollywood and has approached movie studios to release titles in theaters this year.

1 min read
  • Apple plans to spend $1 billion a year to produce movies that will be released in theaters.
  • The investment is a significant increase from years past.
  • Apple approached movie studios to release a few titles in theaters this year.
  • Apple views theaters as a way to build awareness for its TV+ streaming service.
  • Apple still hasn’t figured out how it will distribute these movies in theaters.
Apple to Spend $1 Billion a Year on Films to Break Into Cinemas
Apple Inc. plans to spend $1 billion a year to produce movies that will be released in theaters, according to people familiar with the company’s plans, part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.
BloombergThomas Buckley

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