Bloomberg

Apple Plans a Slow, Appointment-Only Rollout of Its $3,500 Vision Pro

Apple plans to launch its Vision Pro headset in select US markets with appointments and in-store promotion early next year, appealing to a niche group of enthusiasts.

Apple plans to launch its Vision Pro headset with appointments and in-store promotion in select US markets early next year.
The device will be sold at all of Apple's roughly 270 US locations, with designated sections for the Vision Pro initially in major areas before rolling them out nationwide.
Apple engineers are working on localizing the device for several countries including the UK, Canada, France, Germany, Australia, China, Hong Kong, Japan, and Korea.
The $3,500 price point, limited mixed-reality content, and nascent technology mean the Vision Pro will appeal to a small group of enthusiasts initially.
Apple is working on a cheaper model and a second-generation Pro version for release by 2026.

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