- Goldman Sachs Group Inc (GS.N) is looking at 'strategic alternatives' for its consumer business, which has been underperforming.
- The consumer operations consist of $100 billion in deposits from Marcus, $4.5 billion in personal loans, credit card partnerships, and a merchant lending platform.
- Analysts question which of the remaining businesses are up for grabs and what price they would fetch.
- The firm has also stopped personal loans under the Marcus brand and will probably wind down the portfolio in the coming months.
- Analysts are skeptical of Goldman's projection that its platforms division would break even on a pre-tax basis by 2025.
Analysis: Goldman Sachs faces hard sell for its consumer assets
Goldman Sachs Group Inc is looking at 'strategic alternatives' for its troubled consumer business, which has dragged on earnings and may lack appeal for potential buyers. Analysts are assessing which of the remaining businesses are up for grabs and what price they would fetch.