- Goldman Sachs Group Inc (GS.N) is looking at 'strategic alternatives' for its consumer business, which has been underperforming.
- The consumer operations consist of $100 billion in deposits from Marcus, $4.5 billion in personal loans, credit card partnerships, and a merchant lending platform.
- Analysts question which of the remaining businesses are up for grabs and what price they would fetch.
- The firm has also stopped personal loans under the Marcus brand and will probably wind down the portfolio in the coming months.
- Analysts are skeptical of Goldman's projection that its platforms division would break even on a pre-tax basis by 2025.
Analysis: Goldman Sachs faces hard sell for its consumer assets
Goldman Sachs Group Inc is embarking on a tough sales pitch to investors for assets in its troubled consumer business, which has dragged on earnings and may lack appeal for potential buyers.
/cloudfront-us-east-2.images.arcpublishing.com/reuters/D6VG6E3ZCVKSVIEXWWTZD34FYI.jpg)