- Amazon launches public-relations project named 'Ratatouille' to improve its image in France.
- Project includes local TV ads, promotion of French-made products, and studies on positive economic impact of Amazon's warehouses.
- In 2021, Amazon opened an online shop showcasing products made in France.
- Amazon Prime Video secured broadcast rights to most of France's football competition in 2021.
- Ratatouille plan inspired by McDonald's France playbook.
Amazon’s Project ‘Ratatouille’ Aims to Boost French Image
Amazon.com Inc. has cooked up a public-relations project called “Ratatouille” to boost its image in France, where the company isn’t as popular as in other European markets.
Benoit Berthelot
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