Amazon’s Project ‘Ratatouille’ Aims to Boost French Image

Amazon launches 'Ratatouille' project to improve its public image in France, including local ads, promotion of French-made products and studies on the economic impact of its warehouses.

April 18, 2023 . 5:53 PM

1 min read

Amazon has launched a PR project called 'Ratatouille' to improve its image in France.
The project includes local ads, the promotion of French-made products sold on Amazon, and studies that show the positive economic impact of Amazon's warehouses.
The project was inspired by the popular Disney film and aims to 'Frenchify' Amazon.
Amazon Prime Video secured the broadcast rights to most of France's football competition, which helped Amazon's image.
Amazon has invested over €16 billion in France since 2010 and has 20,000 employees in the country.