Amazon’s big dreams for Alexa fall short

Amazon's Alexa has seen significant lay-offs and has been overshadowed by the hype of generative AI. Microsoft's ChatGPT has left existing voice assistants looking comparatively stupid, but Amazon is still fully committed to the product.

March 4, 2023 . 8:49 AM

1 min read

Jeff Bezos sketched out his vision for Alexa on a whiteboard more than a decade ago.
Hype in the tech world has shifted from voice assistants to generative AI.
Amazon has seen significant lay-offs in its Alexa team as executives scrutinise its contribution to the company's bottom line.
Microsoft's recent introduction of AI chatbot ChatGPT has left existing voice assistants looking comparatively stupid.
Amazon said it is fully committed to Alexa, with engagement increasing more than 30% globally in 2022.