Amazon Plans to Add ChatGPT-Style Search to Its Online Store

Amazon plans to add ChatGPT-style product search to its web store, rivaling efforts by Microsoft and Google to weave generative artificial intelligence into their search engines, in a once in a generation transformation for search.

Amazon Plans to Add ChatGPT-Style Search to Its Online Store
  • Amazon plans to add ChatGPT-style product search to its web store.
  • The move rivals efforts by Microsoft and Google to infuse search with AI.
  • The company is looking for the best and brightest to help realize this vision.
  • Conversational product search has the potential to reshape Amazon's core retail business.
  • Amazon's CEO sees generative AI as a remarkable opportunity to transform customer experience.
Amazon Plans to Add ChatGPT-Style Search to Its Online Store
Amazon.com Inc. plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft Corp. and Google to weave generative artificial intelligence into their search engines.