Amazon has Hollywood’s worst shows but its best business model
Despite mixed reviews, Amazon is developing a successful business model for its video streaming service by leveraging advertising capabilities and monetizing third-party content.
- Despite mixed reviews and low streaming numbers, Amazon is developing a successful business model for its video streaming service.
- Amazon is leveraging its advertising capabilities to generate revenue from its streaming app.
- With its vast customer data, Amazon can serve highly personalized ads and measure their effectiveness.
- Amazon's nascent video ad business is predicted to be worth over $5bn annually in the US alone within two years.
- Amazon is also monetizing its streaming service by offering third-party content and taking a cut of subscriptions, rentals, and ad revenue.
Amazon has Hollywood’s worst shows but its best business model
It aims to make video pay by applying the techniques of e-commerce | Business
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