Financial Times — World — Smoke-free Products — Us & Canadian Companies — Personal & Household Goods — Tobacco

Altria makes fresh bet on vaping as it tries to move beyond Juul loss

Altria unveils new line-up of alternatives to cigarettes, aiming to double revenues from smoke-free products to $5bn by 2028, in a head-to-head fight with Philip Morris International for the US smokeless tobacco market.

March 27, 2023 . 2:58 AM

1 min read

Altria aims to double revenues from smoke-free products to $5bn by 2028.
The portfolio includes oral nicotine pouches and a new device called Swic.
Altria recently paid $2.75bn to buy e-cigarette start-up NJOY.
The company faces competition from PMI's Zyn and IQOS products.
Altria could offset half of its $12.5bn Juul loss against future capital gains taxes.