Skip to content
WSJBusinessMarketsSportInvestmentLegal

Adidas Slashes Dividend as Problems Mount

Adidas AG is facing a slump in China and a €6 billion mountain of unsold inventory. Revenue grew 6% last year, but net profit fell 83%. Adidas slashed its dividend by almost 80%.

  • Adidas AG's revenue increased 6% last year to €22.5 billion, but net profit fell 83% to €254 million.
  • In the fourth quarter, revenue growth almost ground to a halt and the company posted a €482 million loss.
  • Adidas slashed its dividend by almost 80%.
  • Adidas said that revenue would decline by a single-digit percentage amount in 2023.
  • Adidas is facing a slump in China and a €6 billion mountain of unsold inventory.
  • Adidas had originally forecast 20% revenue growth for the fourth quarter but reported only a 1% rise.
Adidas Slashes Dividend as Problems Mount
Sportswear giant is grappling with a slump in China, a mountain of unsold stock and the end of its Yeezy partnership with Kanye West

Latest