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Adidas, Beyoncé End Partnership Amid Slow Sales, WSJ Reports

Adidas and Beyoncé end partnership due to disappointing sales. Collaboration produced sales figures well below Adidas’s expectations. Adidas already dealing with fallout of canceled Yeezy partnership.

Adidas and Beyoncé have ended their partnership due to disappointing sales.
The unprofitable partnership is set to end later this year.
Adidas is already dealing with the fallout of its canceled Yeezy partnership.
Revenue from the collaboration fell by more than half to $40 million in 2022.

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