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Economy — Movie Industry — Newsletter — Streaming — Theaters — Pricing

A Studio Chief, an Agent and a Producer Debate the Future of Movies

A roundtable of movie industry players discuss the state of the movie business. Grosses are still down 20% from pre-pandemic, but optimism abounds as streaming, theaters, pricing, production, and marketing are experimented with.

1 min read
  • Hollywood believes the movie business has turned a corner due to successful movies such as Spider-Man: No Way Home, Top Gun: Maverick and Avatar: The Way of Water.
  • Movie grosses are still down 20% from pre-pandemic, but a studio chief, agent, producer, theater chain owner, and festival chief all feel optimistic about the state of the business.
  • The success of streaming during the pandemic has changed the industry, but studio chief Brian Robbins believes it's still not cost effective to produce movies for streaming only.
  • Movies need to be eventized in order to succeed in streaming and theaters need to increase quality and cleanliness to draw more customers.
  • Studios are experimenting with different pricing models and some are shifting movies from streaming to theatrical.
A Studio Chief, an Agent and a Producer Debate the Future of Movies
The success of 'Creed III,' 'Scream VI' and 'Cocaine Bear' may change Hollywood’s approach to the movie business.
BloombergLucas Shaw

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